I, Louie Salmon

Haha, if you’ve seen the film, you’ll understand what I did there. If not, don’t worry I’m going to explain.

So, I am an A-Level media studies student and I’ve been studying the media for the last 3 or so years but only recently at A-Level. Anyway, most recently we have been studying about the affects of advertising on the audience and we were comparing the way that the film “I, Daniel Blake” was advertised to other films. It was really interesting but also very sad. The posters for I, Daniel Blake were very depressing where all the others were quite uplifting. The colour scheme of the posters were clearly showing how depressing the working system is in the UK. Anyway, the film is all about a man who suffered from a heart attack which means he is now unfit for work. However, the department of workplace have deemed him fit and requested that he goes out and looks for work. In the end, it overwhelms him so much eventually causing him another heart attack. This one kills him.

Its is a very sad film which has a horrible ending but it shows how the system in this country is so corrupt that it is literally killing people. It’s so sad in the sense that a lovely, man like Daniel was killed as a result of working too hard. During the film, we go through life with Daniel. We learn how difficult it gets for him and how he is desperate to go to work but his heart condition is holding him back. We learn that the dept of workplace don’t accept this and request for him to commit 35 hours a week looking for work. They also freeze his payments.

As we follow the story of Daniel, the audience is forced to side with him. At least, this is usually what the director intends. However, the audience are given a choice here and most of the time they decide to side with Daniel due to the fact that they are aware of the injustice in this system. It really is heart warming to know how many people stand in solidarity with Daniels character.

When the film was being promoted and released, it started off very small. In fact the production company were very small and the budget for the film reflected this. The budget was just £3.5 million but the film made $12.45 million worldwide despite the film being made not-for-profit. The film was made purely to raise awareness to those who don’t understand what is going on behind the scenes.

Original, it was aimed at a niche audience because there are not many people in this country who are able to relate to his story. However, the film became very popular and helped to raise awareness to those who really didn’t understand what was going on. This was great for those who are suffering just like Daniel.

Anyway, I’m blabbering on a little. The point that I’m attempting to make is that there is too much injustice in this country and there need to be more people in this country that need to sort that out. There shouldn’t have to be more stories like Daniels but unfortunately statistically 90 pass away in the first week after being told that they are fit to work. This needs to decrease. Dramatically.

#iamdanelblake #wearealldanielblake

Yugen – A thought about the universe which triggers an emotional response too deep to put into words.

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